The six layers reviewed
- Customer: who has a specific task, budget and reason to change.
- Context: when the problem occurs and what a better result looks like.
- Product: whether function, materials and details support the promise.
- Difference: whether the difference can be noticed, compared and verified.
- Expression: whether naming, images, packaging and copy tell one story.
- Price: whether the reference point and evidence support the target range.
Typical outputs
Depending on scope, the work can include a conclusion summary, value-gap map, priority sequence, assumptions to test, product and packaging direction, price narrative and a question list for designers, factories or channel partners.
How the work runs
Before the session, share product links or images, cost and price range, target customer, existing reviews, competitors and the decision you need to make. The review separates facts, hypotheses and unknowns, then turns them into a short action list.
Who it is for
It suits founders and small teams facing sameness, weak conversion, price pressure or a move from supply-chain goods to a clearer brand. It is not a platform tutorial, ad-buying or final design service.
Frequently asked questions
Can this work without sales data?
Yes, but conclusions will show the evidence boundary and the tests needed to validate the uncertain parts.
Does an upgrade always mean a more expensive material?
No. A clearer use case, less friction and credible proof can create more value than adding specifications.
Send the product context.
Share the category, current price, target price and biggest concern. I will first locate the value break.